Print | Direct Mail

Stern Grove Festival Association is a non-profit cultural organization committed to providing the people of the Bay Area with admission-free access to diverse performing arts. During the summer months they host an outdoor music festival that takes place in beautiful San Francisco, CA.

The final delivery of the product was to be type driven and colorful, and still reflect the festivities of Stern Grove. On each postcard would list example artists that would be visiting and performing.

I developed a series of type driven postcards with three unique color palettes; each palette featured a similar color harmony but ranged from intense to subtle. The typeface was sans-serif, with the exception of the logo being artistically stylized to resemble thick and thinness of organic plant life. The background is composed of letters from the logo to create a visually appealing pattern.